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Channel Brand Messages Effectively
An integrated marketing communications strategy allows you to leverage various channels to reach intended audiences wherever they tune in.
Lisa Camerlengo


The Power of Intuition in Marketing
While data has an important place in marketing, intuition is invaluable in the aspects involving people. The Marketing Medium explains.
Lisa Camerlengo


Brand Alchemy: An Integrated Approach to Storytelling & Revenue Generation
Is storytelling "nice to have” or can it impact the bottom line? The Marketing Medium shares the magic recipe to accelerate growth.
Lisa Camerlengo
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