Medium Brand Consulting helps clients to navigate complex brand, marketing, and communications challenges. Representative engagements include:
Social Media Strategy & Communications Support
An Am Law 100 law firm required assistance to develop a social media strategy, as well as to lead two practice-level communications campaigns. Working closely with the in-house team, Medium Brand Consulting assisted in creating a social media strategy and dedicated full-time role to oversee social media activities. We also manage communications initiatives connected to brand and practice-level campaigns, including social media content, multimedia (videos and podcasts), thought leadership, website content, and advertising.
Communications Strategy & Ongoing Suppport
A global professional services firm engaged Medium Brand Consulting to develop a communications strategy aimed at raising its profile in the market. We assist in pitching and placing byline articles, writing thought leadership, and devising promotions for social media and direct marketing outreach that align with the firm's strategic marketing objectives.
Brand Identity & Ongoing Communications Support
A forensic accountant looked to Medium Brand Consulting to establish a sophisticated brand image and website for her start up firm. Collaborating with creative services experts, we developed the brand narrative, visual identity, website, and collateral package. We continue to assist on content development for social media and events, as well as more general profile-raising efforts to support the growth of the business.
Communications Strategy for Brand Repositioning
A publicly traded renewables energy firm sought Medium Brand Consulting's assistance to develop a communications strategy to reposition its investor relations brand. Along with the help of creative services experts, we created FAQs, a new Investor Relations website, and assisted on a Sustainability Report.
An agency focused on accelerating its growth wanted to better understand its clients’ needs and perceptions and enlisted Medium Brand Consulting to assist with client research. We conducted interviews and updated its narrative and market positioning based upon the feedback.