An integrated marketing communications strategy allows you to leverage various channels to reach intended audiences wherever they tune in.

A Q&A with Lisa Camerlengo, Medium Brand Consulting's Founder, on Entrepreneurship & Breaking the Bias

While data has an important place in marketing, intuition is invaluable in the aspects involving people. The Marketing Medium explains.

Is storytelling "nice to have” or can it impact the bottom line? The Marketing Medium shares the magic recipe to accelerate growth.

In a tight market for talent, could fractional marketing leadership be the answer? The Marketing Medium says yes.